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We feel that there is a hidden agenda behind everything which inconveniences us in some way or the other.
This is certainly the way for many SEO professionals that Google controls site owners’ access to information.
Case in point: Google Analytics did not trigger the keyword debate, has been raging since 2013.
For conspiracy theorists among us, the arrival of the Google Analytics ided Not Provided ‘keyword was an indication that the platform was out to make the SEO process more difficult and ruin the world of online marketing.
While it limited access to keyword data and made analytics more challenging, it certainly did not end the SEO industry.
We just have to do a little more digging to find the information we need.
Therefore in this post, I will go through six ways you can access keyword data to learn more about your site visitors and improve your SEO strategy.
What does Google Analytics not provide for keywords?
To get a complete idea of what the Google Analytics keyword (not provided) means and why it matters so much, we have to bring it back to 2011.
When Google Analytics was first launched, site owners were aware of how users found their content.
In organic search reports, they could see which keywords are attracting visitors to their sites, and how user behavior differs between different keywords.
This made it easy to determine which keywords were most valuable to SEO.
For example, if a site owner noticed that visitors to their site after searching for a particular phrase had higher-than-average conversion rates, it was a clear indicator that trying to improve their rankings That keyword was of interest.
But in 2011, all this changed when Google began encrypting search data.
As stated in a post on the company’s official blog, the move was made with the goal of “making search more secure”.
While some SEOs felt that Larry Page and Sergey Brin (co-founder of Google, for the common man) were plotting the century’s online plan to remove villains from their secret mails, ultimately to protect user privacy. A change was made.
As stated in the post, their increased privacy measures were partly due to the introduction of personal search results.
Today, most of us do not give a second thought to the fact that our search results take personal information into consideration.
But this was not always the case.
And as Google began to include these types of details in search results, they made it a priority to protect that personal information.
So, how does this process work?
It all starts with the search bar.
However, with its security update, Google specifically started redirecting users to an https version of each website, in which the “S” is protected.
This may seem like a small change, but it had a huge impact on the ability of site owners to access keyword data.
Because redirecting users to a secure version of their intended domain encrypts their search queries.
Now, I agree that from a user point of view, this change was fantastic for privacy.
The new encryption process has added an extra layer of security using Google search.
However, it was – and still is – a major obstacle and hindrance for those of us in the world of SEO and online marketing.
When this change took effect, site owners were suddenly in the dark about how a large portion of their visitors found their site.
In the months following this update, many of us began to see an important part of our keyword report in the not (not provided) umbrella.
Pasted image 0 17
To protect its searches and increase the privacy of its users, Google simultaneously hindered access to data for everyone, using its Analytics platform.
They all want the hottest equipment.
They all want as much data as they possibly can gather.
However, these companies do not really care about data. It may sound crazy, but listening to me. They want data, but not because of what you think.
They want access to the data so that they can make improvements that matter to their business (such as conversion rates, user retention, revenue, etc.). They feel that having data will make it easier (as their tools would magically do), but they don’t understand that having data is just part of the solution.
The second part is running experiments and is able to track the results from these experiments in its critical matrix. In other words, taking action with your data.
Let’s start this system using a format that may surprise you.
Creating a simple system for tracking strategy and improvement
The best solutions are easy to implement and also easy to maintain. In this case, we can start by using Excel or Google Sheet (my preference) to track our progress on several key metrics.
Retention matrix diffusion sheet
We want to use the concept of “cohorts” for group users / visitors so that we can compare how each group performs in our entire matrix.
You can then run experiments that affect only a specific cohort (such as the A / B test only during the month of July). This is an easy way to see the impact of your changes.
Once you get this setup, we’ll be able to see how visitors from July did in Metric A, Metric B, and Metric C against visitors from August, and really know whether these numbers are up or down. Why did she go
Why not just use your analytics dashboard?
Can. However, there are some good reasons to implement a shareable spreadsheet:
Not everyone has access to your company’s analysis. Having important metrics accessible to your team is important to keep everyone aligned. As a matter of fact, it has been shown to be indispensable for hitting the goals of a large company.
Sometimes you do not want everyone to enter company analytics. Whether it’s to protect sensitive data or prevent someone from tampering with important settings or reports – anyone who has to manage an analytics account knows that a lot of cooks in the kitchen can actually mess things up. Huh.
Habit of collecting data. This seems pointless, the act of actually pulling data and putting it into a spreadsheet forces you to internalize these matrices regularly. This is when valuable insights appear.
Collecting the data you need from Google Analytics and other tools
The data you need will depend on what metrics are important to your business. For example, let’s look at a content marketing strategy, which means that we can get the most data from Google Analytics. Your data can come from Mixpan, Stripe (payment processing), etc.
Google Analytics
The Google Analytics dashboard can show you all your metrics in a single page.
Once you know where you will get the data, learn how to simplify this data collection. In the world of Google Analytics, this means creating dashboards or custom reports that only show you the numbers you care about.
E-commerce traffic report
You can also consider creating a custom report that spreads across the dashboard.
One final note on Google Analytics; If you are not sure which metrics or dimensions you need, you can check the Metrics and Dimensions Explorer, which contains a reference to all metrics found inside Google Analytics.
Then you will take this data and add it to your spreadsheet. Ideally, you will be able to update your spreadsheet within a few minutes every week or month. Keep it simple and just focus on getting the data you need.
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Why is Apple’s Marketing Just So Darn Good
Apple may go head to head with other manufacturers such as Samsung to attract consumer attention, but Apple has never done a race-to-bottom price war.
They don’t try to compete on price, and they don’t have to
Steve Jobs and his team excelled in manufacturing and marketing consumer products that consumers liked. Apple’s marketing is so effective, in fact, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and living power.
Apple’s marketing is built on simplicity
Apple products speak for themselves. How Apple has continuously increased its marketing while keeping the messaging and visuals simple. Most marketing is free from things like feature lists, pricing or expensive special effects.
ipad2 billboard
They know that the product will sell itself without relying on pomp and circumstance. They had gone on to sell over 1.5 billion products, with stripped-down content and simple advertising.
The logo is a perfect example of his simplicity – a simple apple shape, missing a chunk. There are no clever words to accompany it – none is necessary. Why rely on words when visuals will suffice?
According to the CEB, the most effective way to sell a product to a consumer is through complex advertisements, attractive websites, or hyper-flowed ad copy. You reach them by simplifying the decision making process.
Apple statistics
The Powerful Narrative
Steve Jobs built Apple around a particular set of core values and a customer-centric narrative. Instead of merely seeing operations as “operations”, the company makes a point to show that they stand for something in every aspect of the operation.
Apple is about enriching the lives of its consumers. This is everything they do:
Employee cards remind us of the importance of company values
Salespeople get paid without commissions, allowing them to focus on helping customers rather than closing sales
Play field for children of Apple customers
genius Bar
Part of Apple’s statement is how they overcame challenges in the early days of startup, and how Steve Jobs and his team led Apple to greatness through innovation. This is the kind of narrative people relate to – one that draws their heartbeat and connects them to a brand.
Consistency from product to core value reinforces audience confidence. It tells a customer that they can always count on you to deliver on their promise.
You see the same narratives in companies such as Beard Brand, Burt’s Bees, and Nike who use powerful, moving stories to elevate the brand and make lasting connections to better engage their customers.
Reach Consumer Emotions with Right Language
Apple has clearly gone to great lengths to understand its target customer; How they think, how they speak, the language they use, their habits, their likes, dislikes and more. They know how to talk to customers in their own language, not trying to talk to them like a sales person.
Such understanding creates a wonderful bond between the prospective customer and the brand and a lasting relationship for the existing customer.
Pc vs mac ad
The PC vs Mac ads show that Apple understands a frustrated PC user in search of a better solution. It is a simple language-spoken advertisement that any potential customer can understand.
There was no jargon or explanation that could be misleading for a basic PC user, and such an approach continues to win a lot of customers.
Other advertisements show happy people having a good time with the simplicity of their iPads. This consistent display of positive emotion is the driving force behind the sale. They are not selling more storage, or more battery life.
Apple is selling a sense of contentment happiness coming from a simple lifestyle; One result of owning an Apple product.
Apple sunset photo
They make mystery and buzz
Typically, when a company launches a product, the marketing team will leave knowledge on the audience and reveal all the information that comes up. The intention is to get customers excited about telling them everything about a product.
Apple takes a different approach, creating excitement by withholding information about new products as they tease it. Creating secrets around product launches is one of their best marketing strategies.
It’s an approach that turns existing customers into crazy fans, scouring the web for more information and sharing what they find. It also helps in turning heads by tapping into the curiosity of potential customers.
We all remember that when Apple CEO Steve Jobs died, hundreds of thousands of people voluntarily took flowers in their hands, outside Apple stores. They were mourning the loss of a great tech visionary, but also paying tribute to the creator of a brand that they felt a deep emotional sense of.
Apple doesn’t have a bigger market share than Microsoft (at least, with smartphones), it draws in the hearts of millions of consumers. It is true that providing useful information to customers will reduce risks and increase practical value, but the potential of your brand provokes emotion in people, as Apple successfully does.
Value of emotional relationships
Research has shown that customers who fully engage with the brand exhibit higher value.
It is not news that an emotional connection with a brand leads to higher customer lifetime value and brand loyalty. So why spend advertising dollars when you can achieve a high ROI on your brand equity by building lasting emotional relationships with your customers?
In this post, we will adopt a customer-centric approach by looking at what human motivators do, and how they use this understanding to build the long-term value of their brand.
1. Motivation – What is our action
Marketing success is about the behavior of your target customer – whether it is trying to market a new product, choosing an alternative brand for a familiar brand, or staying loyal to the same product over time. And behavior, without sufficient motivation, will not be continuous.
So what is our behavior? What forces us to act? Clarke L. Hull (1943) proposed the Global Theory of Behavior to describe behavior. The principle of solving is tied into various factors in exact mathematical terms in this formula:
sEr = SHR × D × V × K
Here the feedback capacity (sEr) is positively related to D (drive power), and the drive power is determined by a need condition: for a long time the subject is deprived of a need (such as food, water, sleep, Etc.), higher. Drive Strength.
Another factor that drives behavior in the structure of the solution is encouragement. If the drive urges us to act to increase the lack of a need, then the incentive forces us to reduce this need in the future. Hence in the case of eating, the need to eat hungry increases as drive, while the satiated state after eating works as a stimulus.
Another major scientific discovery on the role of motivation is psychologist Neil E. A 1948 hungry rat experiment by Miller. In his experiment, the psychologist examined the behavior of both a saturated (well fed) and hungry rat. The hungry rat was motivated by hunger and learned a new behavior each time the reward (food) started when motivation (hunger) began. Saturated rats, however, were not food-induced. But when the psychologist introduced a new trigger (electric shock), the saturated rat was induced to act for reward (reduce physical pain).
What Miller added to Hull’s theory was the role of both internal and external “reward” in driving behavior. Their experiments also showed that drives can be learned from environmental cues, such as in the case of saturated rats to reduce artificially imposed “drives”.
In short, the classical physical behavior model is much more need-based and goal-oriented: it proposes that we are motivated to act to reduce the need for survival, so that we can:
Optimize well
Reduce physical pain
Maximum enjoyment
But theories of motivation only address our autonomic needs – those that are unconscious and involuntary – and release our emotional and psychological motivators. As humans, we are motivated by more complex factors than animalistic needs.
2. The Role of Emotion in Motivation
There are many myths about emotion. First of all, emotion is not an emotion.
Dr. Sara McKay, the neuroscientist Your Brain Health behind the blog explains it well:
“Emotions play in the theater of the body. Emotions flow in the theater of the mind. ”
In short, emotions are physical and can be discovered either through conscious emotional experiences or subconscious associations to one’s desires, beliefs, actions, etc. In comparison, emotions are mental responses to our emotions and are subjective.
Secondly, sentimentality is not the same. Mood is an emotional state that is usually heavily influenced by our environment, physiology, current emotions and thinking. Compared to emotion, mood is also more diffuse and there is a decrease in contextual arousal. While emotion may have complex dimensions, mood is more dialectical and general – we often describe mood as positive or negative.
And there are countless types of reports that can provide motivation for meaningful A / B testing. But still, it is very difficult to come up with a successful testing hypothesis using only quantitative data.
Why? Because it doesn’t tell you the whole story.
Quoting Avinash Kaushik:
Web analytics will show you where your website is leaking money from. But you need qualitative research to find out why it does this.
This is where the data for Crazy Egg Heatmaps and Scroll Map Reports comes in handy. It makes a perfect match with web analytics and helps you improve the elements of your websites.
We often look for leaks in our funnels and underperforming pages using Pivic Pro reports and segments. And when we do a search, we quickly move to the crazy egg to find out “why” our visitors are losing interest.
Only then are we able to generate meaningful test ideas and truly understand why some parts of our website are not performing so well.
1. Improving the performance of our landing pages on mobile devices
This idea came up during some web analytics research on the performance of our most popular landing pages.
We are challenging each of them against the conversion rate (leads sent from anonymous visitors to our CRM) and bounce rate. As we never settle for the data collected, we have fragmented it by applying different dimensions. Finally, we found that both the conversion rate and bounce rate were significantly below average for mobile visitors:
Bounce rate
It was clear to us that the mobile visitor segment is pulling our conversions down. But we needed to investigate further to collect some qualitative data.
Using Crazy Egg we were able to create reports that showed us the behavior of our mobile visitors. The Crazy Egg Scroll Map report allowed us to see that most of them never fall into the CTA area. As you can see, it was buried very deeply on the page to reach our users:
Call for action area
It turned out that we needed to test a different approach on our mobile landing pages. After analyzing this data, we came up with a new test hypothesis:
“If we move our CTA area above the fold line for the most screen we can reduce the bounce rate and increase the number of leads from mobile traffic.”
Summary
The most important purpose of every landing page can be described in a few simple words from a very entertaining blog entry by Brad Shore:
Make it as easy as possible for the user to say “yes”.
However, finding the right formula to please your visitors can be challenging. Especially since it requires conducting frequent experiments and identifying the elements to be improved. But – thanks to Crazy Egg’s valuable data – finding the pain points of our sites has become less painful.
2. Optimize shopping cart for e-commerce website
We begin each CRO analysis by looking into web analysis data. No wonder here.
Recently we did CRO research for one of our clients. Using Pivic Pro, we found that one of the main obstacles in the conversion funnel was the shopping cart, which had an approximately 60% abandonment rate.
We knew something wasn’t right, so – as usual – we took advantage of Crazy Egg’s functionality and did additional research to detect some undesirable patterns in our user behavior. Using the Crazy Egg segment, we found that new visitor activity is centered around the coupon code field:
Eventually we came to know that the high cart abandonment rate was mainly due to the so-called “coupon hunt” that our users were doing. Unfortunately, most of them tried to implement coupon codes that were already expired. And when he did not work, they left the car frustrated.
Thanks to the above mentioned findings, we managed to come up with another actionable test hypothesis:
“We can reduce our cart abandonment rate and discourage users from coupon hunting by making the coupon area less prominent and moving it away from the CTA area”.
Summary
According to one Emarketer expired coupons are one of the main reasons why potential customers leave your page – about 27% of shopping cart abandon coupon codes disappoint users. But hiding the coupon field is just one of many ways you can deal with that problem.
If you are reading this post, then you already know that CRO (“Conversion Rate Optimization”) can help you increase revenue and create a better customer experience.
Now the problem is: how will you decide what to test?
Successful testing is almost always strategic in nature. You simply cannot fire your test equipment, plug in a couple of page variations and expect to meet your business goals – at least not consistently.
This is, in essence, the test roadmap. And when done right, it will help you save time and better employ your resources.
In this post, I am going to show you why you need a test roadmap and how to create one for your business.
Why you need a CRO test roadmap
As I like to tell customers, “Hope is not a marketing strategy”.
Still, I am amazed at the number of businesses that do a little bit of testing and expect to see results.
Consider an example: Suppose you want to increase your email opt-in.
As far as conversion goals are concerned, it is quite clear. However, to reach this goal, you have to test several variables:
Opt-in form placement
Opt-in form design
CTA (“Call to Action”) color and copy
Opt-in form copy
Opt-in bribe (or lead magnet)
Without a test roadmap, you would have to test each of these variables without any thought to how they might affect the final result.
The test in this way is reactionary and completely strategic.
Broadly, there are 5 reasons why you should use the test roadmap:
1. Prioritize Testing
Consider a simple product page
macys checkout
image Source
Add UGC (“user generated content”) of product images
Add “hover to zoom” feature
Adding size / fit ratings like on Amazon
Increasing the size and adding an icon makes the CTA even more prominent
Without a test roadmap, you have no real way of prioritizing these tests. You have to go by “feeling”, which is not really a way to approach something as analytical as testing.
2. Better resource planning
When should you hire a copywriter to jazz up a copy of your landing page?
Should you find a full-time designer or find a freelancer to redo your product page?
These are questions that you will have to answer throughout the testing process.
A roadmap helps you know when to put resources together for maximum impact.
For example, if your roadmap shows that you have not checked the copy for the next 3 months, you can prevent the copywriter from being hired.
This can protect you from over-hiring and under-hiring, which can improve results and your bottom line.
3. Focus on business goals, not strategic goals
This is because “increasing CTR” is a strategic goal, not a strategic business goal. This improves a specific, discrete metric (CTR) without taking into account long-term goals.
A test roadmap essentially frames these strategic goals in perspective. You know how short-term, strategic goals tie into long-term strategic goals.
4. Run more complex tests
The simple test – changing the color of a button or turning a title – is fairly easy to pull off. You can probably make changes yourself with a few lines of code.
However, more complex testing – changing the design of the checkout page to focus on free shipping or pricing table price points – requires multiple resources that work together to run the test.
In large businesses, you need several people to sign-off to a complex exam before running it.
With a test roadmap, you will know exactly which test you have to bring to greenlight.
For example, if you need a sales team to sign-off on a price increase test, you can ship them at the appropriate time.
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What Does Penguin 4.0 Mean For Your SEO
Who wouldn’t like Google updates?
If you have become too much dubbed into SEO, then you probably already know that these updates may be due to some serious nail biting.
This is usually something like this: Google announced that they had made an update to their algorithm and they provide some complete details. There is a few weeks of chaos and turmoil in the search rankings.
Then, as the dust begins to freeze, we SEO professionals end up reaching for one of two things: champagne or whiskey.
Fortunately, Penguin 4.0 was an update that improves the Google experience for both searchers and search marketing professionals alike. This is also the last “public” update Google will make for the Penguin algorithm.
But to understand it more, let us cover a little history?
What is a penguin anyway?
For people just stepping into the SEO space, a little background is in order.
Penguin is a typical Google algorithm. Google actually has several algorithms. Each is dedicated to achieving a specific goal in its overall plan to improve the web for searchers.
Penguin was specifically aimed at catching sites that bought or obtained spam links.
But some companies decide to focus on quantity rather than quality.
Spoiler Alert: It does not play so well with Google (or search engine users themselves).
Penguin penalizes sites that build low-quality or unsolicited links by devaluing those sites that those crummy links pointed to.
If you Google yourself a fine due to Penguin, you were in for a tough ride. Getting those punishments was a very difficult task, and took a lot of time.
Search matrix chart
In fact, site-owners needed to wait for the next “Penguin update” to rollout, so that their fines could be removed. Originally, any work you did to reverse a penalty would be intermittently controlled by Google.
But until the Penguin update rolls out, you won’t see that penalty overturned or start showing your site again in SERPs (search engine result page).
What did this mean for SEO?
Well, some things. But mostly, it taught SEO firms to be careful about what kind of link-building activities they are engaged in.
The explorers who discovered us already knew to pay attention to quality, but it really brought the hammer to the corner-cutters.
First and foremost, these updates were usually done slowly and deliberately. When it comes to the pricing / devaluation link, there is a lot of volatility to consider.
This is not a pleasant topic, but negative SEO attacks became a general point of discussion after the first release of Penguin.
There is also a reason for this. If crummy links can cause a site to exit the SERPs, then what is to prevent the competing SEOs from creating a bunch of spam links on your site?
Negative seo attack
Google wants to convince you that these attacks will not happen, but I expect you to challenge that notion. It is clearly in their best interests to claim these events to be very rare. To be fair, they are rare, but worth noting.
Do a little digging and you will find many cases where sites and businesses are at the end of negative SEO campaigns. You will also find that Google has gradually modified its statements from “it is impossible to happen” to “it is highly likely that it will not happen”.
Despite the negative SEO angle, the Penguin update has been disproportionately for the best. Nobody likes spam. No one likes irrelevant sites to fall into the top ranks due to search engine manipulation.
In addition, the subsequent introduction of the Google Discove tool has served to empower site owners to reduce the risk and damage of negative SEO attacks (or their own clumsy link-building).
What changed with Penguin 4.0?
Penguin 4.0 brought many changes, and the boys welcome them.
The most important of these changes has been described by Google itself.
That’s right, penguin data has now been analyzed in real time. So if you make a mistake and create some low-quality links, you will be able to see the result of this action quickly.
Also, and more importantly, if you remove those links and proceed responsibly, your site will recover quickly. No more waiting two years for Penguin to refresh to bring your site back to the SERPs!
Secondly, instead of bad links damaging the search visibility of the entire site, they now typically only affect the pages they are pointing to.
So did the founder and CEO of eBookB.com and Borinet wrote to the chairman of Archieboy Holdings. The way affiliate marketing works is simple: it is a performance-based advertising channel in which a business pays a commission for conversions for one or more affiliates.
The industry consists of four players: brand, network, affiliate and customer. Not all these players are always involved at the same time; Some brands have an affiliate program and manage relationships directly with affiliates. In other cases, the network has offers to choose affiliates and they also take care of payments.
While this may sound simple, successful execution can be a major challenge for even the most experienced marketer. If done without a strategy, affiliate marketing can be a huge waste of time and money. In particular, in this post I will address the following:
Most often, the answer will be “yes”. Within affiliate marketing, there are many different types of companies, all with different goals that have managed to make affiliate marketing work.
What do you get in the way of sales?
Not to be too excited about affiliates promising 100,000 impressions. There are some barriers between a promise and an actual sale.
Before starting an affiliate program, it is good to analyze what your competitors are doing. Realize that the competitive environment sets the standard for your commissions, commercial arrangements, and objectives.
After conducting your competitive analysis, you are in a position to set up your program. The first step in setting up an affiliate program is how you are going to track sales and who you are going to work with. Will I work with a network or run programs at home?
The objectives of an affiliate program are usually based on your overall marketing strategy, as affiliate marketing is just a tool to achieve your business goals.
How do you define the right commission? Since they make the allied world round, it is imperative to correct them.
We read online that over the past decade many companies have relied on affiliate companies to sell their brands. We also read that affiliate marketing continues to grow, and the industry’s most recent figures from research conducted by IAB conclude that $ 16.5 billion in sales were driven by affiliate channels, while advertisers reported 1.1 billion on affiliate marketing in 2014 Dollars spent, 8% more than in 2013.
In the US alone, it is estimated that affiliate marketing will grow by $ 6.8 billion over the next 5 years.
But how successful have these companies actually been?
Assessing whether affiliate marketing is right for you. You should look at your product and how you can promote it to the affiliates. Using cloud storage as an example, you will see many large US companies such as JustCloud and SugarSunkt as well as smaller niche cloud storage products such as Backup Genie.
Cloud storage products do well by paying high commissions to their partners due to strong customer retention rates.
Just cloud associate
JustCloud offers a high payout based on its strong customer retention rate.
Sugar sink
SugarSync provides a revenue-sharing type of commission.
Looking outside of clear partners, cloud storage companies can also benefit from contacting sites that focus on their niche. For example, online backup software may contact anti-virus software.
Affiliates can be paid on the basis of lead generation, and SaaS companies (hosting, cloud storage) work very well with affiliates. The reason they work well is that the membership business model represents an associated constant cash flow each time it is renewed. In addition, subscriptions ensure that a brand receives their money back over time, including the time they spend for commissions, and will eventually make a profit.
If affiliates do not make any sales and their reporting system states that a campaign has resulted in 100,000 impressions, 10,000 clicks and 0 leads or sales, it means that the affiliate will not be paid, nothing more. Affiliates and networks can tell their customers that they can produce 1 billion impressions, which is just jargon. They cannot produce any sales.
Amazingly designed, the interface is easy to understand
It lets you communicate with your team instantly, wherever you are
It lets you share all types of files
All your communications are placed in the app, so you can refer back to it for reference
Excellent in-app functionality
You can customize your notifications
Each business department has its own specific function, and ideally should have a custom communication solution that streamlines that function. There are a number of third-party apps that integrate with Slack and provide you with unique and nifty solutions.
This list includes Slack apps that marketers and sales personnel will meet.
Marketing Apps that integrate with Slack
1. GetResponse
Get feedback
Get response 2
GetResponse is an email marketing and automation tool that lets you create, schedule, and analyze email campaigns and newsletters. With its Slack integration, you can view the status of subscribers, unsubscribe, open rate and scheduled campaigns.
The Slack channel that you integrate with GetResponse receives a report of the metric you have chosen to monitor. The tool also lets you customize the time and frequency of notifications.
2. Mention
mention
Mention is a web monitoring tool that mentions and reports on your brand and keywords of interest. Using Slack Integration, you can be alerted to mentions without logging into the tool.
The real value in using this integration is when you select for real-time alerts. Many brands are actively seeking real-time marketing opportunities and turning them into powerful PR moments. Additionally, you can use the tool to manage social media customer support for your brand, receive competitor mentions and daily reports.
3. Drum
Drumming
DrumUp is a social media management and content marketing platform. You can use DrumUp’s Slack Integration to get recommendations and content for your Facebook, LinkedIn and Twitter pages.
You can encourage your team to make the process easier for them. DrumUp’s stack integration allows automatic delivery of content recommendations on any stack channel by keyword or from RSS feeds.
4. Marker
Mark
Marker is a screen capture and annotation tool that lets you capture screenshots while browsing the Internet.
Marker’s Chrome extension allows you to capture and annotate sections of your screen, and then distribute the resulting image to any Slack channel. Let’s say you want to share unsubscribed numbers and ask a teammate to analyze what went wrong on your previous email newsletter, or you want to show your peers an interesting example that you can use on your app / What you want to create for the website, you can do with the marker. .
5. Growthbot
Development bot
GrowthBot is an intelligent slack assistant who brings you marketing and sales related content quickly.
Some of this material that you may receive will save you a lot of time. For example, you can ask GrowthBot to search and report the top 10 Twitter users in your city or the top 10 posts on Moz.com. The device does not have a fixed list of attributes. You can do something by writing “Hello” and then “Prompt me”.
6. Statesboat
Statistics bot
StatsBot is an analytics monitoring tool that distributes reports to your Slack channels. The tool is integrated with Google Analytics, Salesforce and Mixpanel, and pulls specific metrics from your reports to see you from Slack.
The tool alerts you when there is a sharp spike in critical metrics, so you can monitor your revenue or subsequent engagement of the campaign.
7. Zippy
giphy
Slack bot lets you send random GIFs to your peers. Use the tool by writing an emotional description of the GIF you want to send.
Social media management can be a stressful task, especially for managers handling social support. GIFs can help lighten the mood and keep team members busy and positive. What you send always surprises, making it extra fun for the sender and recipient.