Categories
Tech Tricks

How to Unlock Google Analytics Keyword Not Provided

We feel that there is a hidden agenda behind everything which inconveniences us in some way or the other.

This is certainly the way for many SEO professionals that Google controls site owners’ access to information.

Case in point: Google Analytics did not trigger the keyword debate, has been raging since 2013.

For conspiracy theorists among us, the arrival of the Google Analytics ided Not Provided ‘keyword was an indication that the platform was out to make the SEO process more difficult and ruin the world of online marketing.

While it limited access to keyword data and made analytics more challenging, it certainly did not end the SEO industry.

We just have to do a little more digging to find the information we need.

Therefore in this post, I will go through six ways you can access keyword data to learn more about your site visitors and improve your SEO strategy.

What does Google Analytics not provide for keywords?
To get a complete idea of ​​what the Google Analytics keyword (not provided) means and why it matters so much, we have to bring it back to 2011.

When Google Analytics was first launched, site owners were aware of how users found their content.

In organic search reports, they could see which keywords are attracting visitors to their sites, and how user behavior differs between different keywords.

This made it easy to determine which keywords were most valuable to SEO.

For example, if a site owner noticed that visitors to their site after searching for a particular phrase had higher-than-average conversion rates, it was a clear indicator that trying to improve their rankings That keyword was of interest.

But in 2011, all this changed when Google began encrypting search data.

As stated in a post on the company’s official blog, the move was made with the goal of “making search more secure”.

While some SEOs felt that Larry Page and Sergey Brin (co-founder of Google, for the common man) were plotting the century’s online plan to remove villains from their secret mails, ultimately to protect user privacy. A change was made.

As stated in the post, their increased privacy measures were partly due to the introduction of personal search results.

Today, most of us do not give a second thought to the fact that our search results take personal information into consideration.

But this was not always the case.

And as Google began to include these types of details in search results, they made it a priority to protect that personal information.

So, how does this process work?

It all starts with the search bar.

However, with its security update, Google specifically started redirecting users to an https version of each website, in which the “S” is protected.

This may seem like a small change, but it had a huge impact on the ability of site owners to access keyword data.

Because redirecting users to a secure version of their intended domain encrypts their search queries.

Now, I agree that from a user point of view, this change was fantastic for privacy.

The new encryption process has added an extra layer of security using Google search.

However, it was – and still is – a major obstacle and hindrance for those of us in the world of SEO and online marketing.

When this change took effect, site owners were suddenly in the dark about how a large portion of their visitors found their site.

In the months following this update, many of us began to see an important part of our keyword report in the not (not provided) umbrella.

Pasted image 0 17

To protect its searches and increase the privacy of its users, Google simultaneously hindered access to data for everyone, using its Analytics platform.

Categories
Tech Tricks

You Need More Than Analytics Data to Grow Your Business – You Need Systems

They all want the hottest equipment.

They all want as much data as they possibly can gather.

However, these companies do not really care about data. It may sound crazy, but listening to me. They want data, but not because of what you think.

They want access to the data so that they can make improvements that matter to their business (such as conversion rates, user retention, revenue, etc.). They feel that having data will make it easier (as their tools would magically do), but they don’t understand that having data is just part of the solution.

The second part is running experiments and is able to track the results from these experiments in its critical matrix. In other words, taking action with your data.

Let’s start this system using a format that may surprise you.

Creating a simple system for tracking strategy and improvement
The best solutions are easy to implement and also easy to maintain. In this case, we can start by using Excel or Google Sheet (my preference) to track our progress on several key metrics.

Retention matrix diffusion sheet

We want to use the concept of “cohorts” for group users / visitors so that we can compare how each group performs in our entire matrix.

You can then run experiments that affect only a specific cohort (such as the A / B test only during the month of July). This is an easy way to see the impact of your changes.

Once you get this setup, we’ll be able to see how visitors from July did in Metric A, Metric B, and Metric C against visitors from August, and really know whether these numbers are up or down. Why did she go

Why not just use your analytics dashboard?

Can. However, there are some good reasons to implement a shareable spreadsheet:

Not everyone has access to your company’s analysis. Having important metrics accessible to your team is important to keep everyone aligned. As a matter of fact, it has been shown to be indispensable for hitting the goals of a large company.

Sometimes you do not want everyone to enter company analytics. Whether it’s to protect sensitive data or prevent someone from tampering with important settings or reports – anyone who has to manage an analytics account knows that a lot of cooks in the kitchen can actually mess things up. Huh.

Habit of collecting data. This seems pointless, the act of actually pulling data and putting it into a spreadsheet forces you to internalize these matrices regularly. This is when valuable insights appear.

Collecting the data you need from Google Analytics and other tools

The data you need will depend on what metrics are important to your business. For example, let’s look at a content marketing strategy, which means that we can get the most data from Google Analytics. Your data can come from Mixpan, Stripe (payment processing), etc.

Google Analytics

The Google Analytics dashboard can show you all your metrics in a single page.

Once you know where you will get the data, learn how to simplify this data collection. In the world of Google Analytics, this means creating dashboards or custom reports that only show you the numbers you care about.

E-commerce traffic report

You can also consider creating a custom report that spreads across the dashboard.

One final note on Google Analytics; If you are not sure which metrics or dimensions you need, you can check the Metrics and Dimensions Explorer, which contains a reference to all metrics found inside Google Analytics.

Then you will take this data and add it to your spreadsheet. Ideally, you will be able to update your spreadsheet within a few minutes every week or month. Keep it simple and just focus on getting the data you need.

Categories
Tech Tricks

A Handy List of Slack Apps for Marketing and Sales Teams

 

Amazingly designed, the interface is easy to understand
It lets you communicate with your team instantly, wherever you are
It lets you share all types of files
All your communications are placed in the app, so you can refer back to it for reference
Excellent in-app functionality
You can customize your notifications
Each business department has its own specific function, and ideally should have a custom communication solution that streamlines that function. There are a number of third-party apps that integrate with Slack and provide you with unique and nifty solutions.

This list includes Slack apps that marketers and sales personnel will meet.

Marketing Apps that integrate with Slack

1. GetResponse

Get feedback
Get response 2
GetResponse is an email marketing and automation tool that lets you create, schedule, and analyze email campaigns and newsletters. With its Slack integration, you can view the status of subscribers, unsubscribe, open rate and scheduled campaigns.

The Slack channel that you integrate with GetResponse receives a report of the metric you have chosen to monitor. The tool also lets you customize the time and frequency of notifications.

2. Mention

mention
Mention is a web monitoring tool that mentions and reports on your brand and keywords of interest. Using Slack Integration, you can be alerted to mentions without logging into the tool.

The real value in using this integration is when you select for real-time alerts. Many brands are actively seeking real-time marketing opportunities and turning them into powerful PR moments. Additionally, you can use the tool to manage social media customer support for your brand, receive competitor mentions and daily reports.

3. Drum

Drumming
DrumUp is a social media management and content marketing platform. You can use DrumUp’s Slack Integration to get recommendations and content for your Facebook, LinkedIn and Twitter pages.

You can encourage your team to make the process easier for them. DrumUp’s stack integration allows automatic delivery of content recommendations on any stack channel by keyword or from RSS feeds.

4. Marker

Mark
Marker is a screen capture and annotation tool that lets you capture screenshots while browsing the Internet.

Marker’s Chrome extension allows you to capture and annotate sections of your screen, and then distribute the resulting image to any Slack channel. Let’s say you want to share unsubscribed numbers and ask a teammate to analyze what went wrong on your previous email newsletter, or you want to show your peers an interesting example that you can use on your app / What you want to create for the website, you can do with the marker. .

5. Growthbot

Development bot
GrowthBot is an intelligent slack assistant who brings you marketing and sales related content quickly.

Some of this material that you may receive will save you a lot of time. For example, you can ask GrowthBot to search and report the top 10 Twitter users in your city or the top 10 posts on Moz.com. The device does not have a fixed list of attributes. You can do something by writing “Hello” and then “Prompt me”.

6. Statesboat

Statistics bot
StatsBot is an analytics monitoring tool that distributes reports to your Slack channels. The tool is integrated with Google Analytics, Salesforce and Mixpanel, and pulls specific metrics from your reports to see you from Slack.

The tool alerts you when there is a sharp spike in critical metrics, so you can monitor your revenue or subsequent engagement of the campaign.

7. Zippy

giphy
Slack bot lets you send random GIFs to your peers. Use the tool by writing an emotional description of the GIF you want to send.

Social media management can be a stressful task, especially for managers handling social support. GIFs can help lighten the mood and keep team members busy and positive. What you send always surprises, making it extra fun for the sender and recipient.

Categories
Tech Tricks

Do Those Magical Power Words Really Work to Improve Conversion Rates

Would you believe me if I told you that with a few simple strokes on the keyboard, you can work your way up to the conscious objections of your audience, directly affect their subconscious mind, and instantly increase your conversion rates Can?

Just think that if all these “secret” linguistic tricks were there to see amazing results in your clickthrough, opt-in, and sales numbers, people wouldn’t even know you’re using.

Now, I know that these are very bold claims.

But during this article, I will prove the unlimited potential of ‘Power Words’ and teach you how to use them to bring a revolutionary change in your business.

If you take it seriously and implement what I am about to reveal, you will be absolutely stunned by the results.

I guarantee it

the power of words
Many of you may not realize it, but the above paragraph is given with power words designed to stop and capture the interest of your conscious and subconscious mind.

I might have gone a little over the top, but I did it to prove one thing.

highlighted words

In the English language, there are some words that affect the brain (many of them through MRI tests) in ways that “normal” words simply cannot.

The irony of this is that many of these so-called power words are actually words that we use in our everyday conversations.

Most of us lack the knowledge to effectively take advantage of them.

To illustrate this point, you have to look no further than a book that has been a textbook on persuasion for over thirty years.

In Robert Cialdini’s book Influence, he attributes the power of a simple word to a study by Alice Langer.

Langer’s study tried to find out what words resulted in the request to ask to cut in line in the Xerox machine using one of the three questions below.

Can you guess what the results were?

In control testing, she was able to generate a 60% compliance rate among test subjects.

In the second test, re-adding his question to show his urgency, he was able to increase compliance by 94%!

But the real kicker comes when you look at the results of the third phrase.

His statement “Can I use the Xerox machine because I have to make a few copies” makes no logical case for any test subject to allow it to be cut in line.

However, due to the structure and linguistic properties of the request, she was able to increase positive feedback from 60% to 93% among test subjects.

No reason no nonsense reason

Since Langer’s experiment, several other tests have been performed to demonstrate the power of word choice to get the results you want.

However, before I tell you what words you should use and how you should use them, I want to argue behind these words as to why these words are so effective.

Where do power words come

What do I mean by this?

Well, we live in an era of unprecedented prosperity, ease and accessibility.

Never before in human history do we now have access to food, luxury, travel ability and social connections.

However, despite all our technological achievements, and many of them are, on a fundamental level, we are still living our day-to-day lives with the same programming and thousands of years ago our ancestors worked on thousands.

Or in technical terms, we are running new software on older hardware.

So even though society and technology are moving at a fast pace, we as human beings are still largely the same as we have been for the last ten years.

And when you understand it, you are able to understand the underlying nature of your audience on a more fundamental level.

So how does this power apply to the word, persuasion and conversion?

Well, when you examine and market our rigid needs and desires, your messages will immediately grab the attention of your audience and reduce their interest.

So what is this instinct?

By the way, humans are, by default, greedy, lazy and lustful novelties.

Categories
Tech Tricks

Building an App or Online Business in 2017 Here’s a DIY Resource Kit of Free Tools & Tips!

Last year, I started working on an idea for a platform, called Consel, currently available as an app on iOS and Android devices, offering advice to all professionals and paid advice is.

As a designer, I was lucky enough to work with an incredible developer from the very beginning so we knew we could turn this idea into a working product. However, it was only when I, influenced by my marketing background, decided to build a business around the app that I realized how disgusting and uncertain the realities of setting up a new online business have been.

Thanks to advancements in e-commerce, services like Shopify have made it very easy to set up your store or create a landing page – but how can you actually set up your business and reach your target market?

With a shoestring budget and a dedication to keeping it lean, we wanted to use as many free and open source resources as possible. Here is a handy list of useful tips, tools and resources that helped us establish our business. Also includes some insights from our experience and the marketing services we use.

Design with Invision and Adobe XD

Invitation and Adobe Experience Design (XD) helped me create quick and dirty prototypes that I could easily share with my developer.

Both modification and XD design you for different screen devices, emulate gestures (tapping / swiping), creating hotspots and linkages, and viewing your design on the device you want so you really have a good idea To see how your finished product looks, feels and works.

While Invision requires a subscription if you go beyond the free level, Adobe Experience Design is a beta and is currently free. Make the most of it while you can!

Communicate and collaborate with Trello

Trello is a free collaboration tool that lets you create and manage lists

Trello is an excellent (and very popular) tool that we use every day to communicate within the team. This allows you to create separate “boards” to host your task lists and manage your communication channels and team members.

We have one board for communication between the founders, one for communication with the advisory board and another one for the digital marketing team. This allows us to not only discard information and manage to-do lists, but also manage access easily. There is no longer any need to check in with team members via email or text and Trello adds deadlines to any task so you know what you are doing and what is going on.

Grab some free, courtesy Facebook Start

Facebook gives any new business to develop FbStart app

Any new business with the app can apply to the Facebook Start program.Depending on where you are in the business cycle, you can apply for a bootstrap or accelerate track.

FbStart often upgrades startups to Accelerate track so that you can get started with the bootstrap track and work in your own way.

Hire internals – and train them through Google’s digital garage and more

The interns proved to be a great resource for us. There are two major considerations if you want to hire an intern:

How do you provide them with the knowledge and training required to do their job?
How do you make it worth your time – especially if you are not paying them (or at all)?
Luckily for us, the answer to both these questions was available online for free. We had our interns take and complete the Google Digital Garage course, which equips them with a basic understanding of digital marketing. Even they finally get a certificate if they complete all the modules; A good underlying incentive.

Google’s Digital Garage curriculum includes a variety of modules that can train any beginner on the basics of digital marketing.

For social media interns, I took them for the Hootsuite course on social media, for online tutorials for email marketing intern Melchimp and for Facebook advertising, useful training resources available directly from the source.

Find Your Niche With Google Trends

 

As any marketing resource will tell you, identifying and understanding your target market is the key to a successful digital marketing initiative. When you can always fine tune, add axes and audiences as you go along, it is necessary to start with one or one segment, for which you can tailor your marketing strategy.